Strategic marketing plan - Amazon.com with SWOT and PEST

Executive summary Because of the globalization of the marketplace, marketing is more and more important. It becomes a key which help companies or organizations open different markets in different countries or maintain their products as a leader. Before that, it has to make the marketing plan that is the soul of marketing. Therefore, this report will first indicate the definition of strategic marketing plans. Then it will look at how important the strategic marketing plan is and the role that it plays in a firm or in a strategic business unit (SBU). After this, it will examine the process to make a strategic marketing plan that starts with mission statement. Finally, there will be an analysis of how to control the plan and implement it.†¦show more content†¦And it competed directly with eBay through its Amazon Auctions. (www.lukew.com) Business mission: The first phase of planning strategic marketing plan is to define the business mission. As Jobber (2001) states Business mission is a broadly defined, enduring statement of purpose that distinguishes a business from others of its type. Briefly, business mission is to give the direction, which presents the unique scope of business, its vision and specific competence competitive advantages, and to tell employees, consumers, and shareholder what a company is and what kind a company employees are in. It is like a face of a company or an organization that represents all of it. In addition, business missions are based on four core concepts, namely purpose, strategy, standards and behaviors, and company values. Nokia always communicate the concept that their products are connecting to people to their consumers. They emphasize design, and that every function should fit everyone, because technology is humanitys invention. Furthermore, business missions may be influenced by three factors. The re are companys competence, environment change, and resource respectively (Jain, 2000) Amazon.coms mission is to leverage technology and expertise to provide the best buying experience on the Internet. To become the largest selection of select retail categories, the goal is for people to come to Amazon.com, find whatever they want, discover things they didnt know they wanted, andShow MoreRelatedStrategic Analysis Of Zappos.com : Strategic Analysis3424 Words   |  14 PagesStrategic Analysis of Zappos.com Zappos.com, established in 1999, has rapidly become a strong competitor in online apparel and footwear sales. With the original corporate vison of offering the absolute best selection in shoes; the vision has evolved over the past several years to include the goal of being the retailer that â€Å"provides the absolute best service online -- not just in shoes, but in any category† (Zappos, 2014). The online retailer stocks millions of reasonably priced footwear products;Read MoreAnalysis of Marketing Strategy of Lg4402 Words   |  18 Pagesuke ssays.co m http://www.ukessays.co m/essays/marketing/analyis-o f-the-marketing-strategy-o f-lg-marketing-essay.php Analyis of the Marketing Strategy of LG T his is a study to analyse the Marketing Strategy of LG, one of the most popular brands in Consumer Electronics, f ocusing specif ically on its Television Products. T his study f inds about the status of Consumer Electronic industry and its segmentation. T hen which part the industry the LG is targeting. Also some of the leading competitorsRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keepRead MoreThe World Of Internet Shopping Essay4728 Words   |  19 Pagesv Amazon.com Introduction: Amazon.com named after one of the mightiest River on Earth or One of the most dangerous Forests of Mother Nature (Amazon, 2015). It is considered as the multi-national brand name in the world of internet shopping that has been taken by the world storm in a very short period of time (Amazon, 2015). It has been satisfying its customers with almost everything available in the international online markets. The Amazon.com was founded in 1994, in Seattle, Washington (AmazonRead MoreMarketing in a Global Economy: Identifying Growth Opportunities for Australian Video Game Developers in South Korea3903 Words   |  16 PagesProduct Launch †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.2 Plan for Entering South Korean Market †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3. Situation Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.... 3.1 Macro-Environmental (PEST) Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3.2 Micro Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3.3 SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3.4 Justification for Product Launch †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4. Market Segment(s) to be Targeted and Positioning Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5. Three-Year Demand Forecast for the New Product †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6. Marketing Mix Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Read MoreBusiness Skills for E-Commerce6864 Words   |  28 Pages.............................................................................. 19 Impact of introducing an e-commerce system to the Dinapala group of company ................. 20 SWOT Analysis ................................................................................................................... 21 PEST Analysis ..................................................................................................................... 24 Market potential for the proposed e-commerce systemRead MoreCase Analysis: Leadership Online: Barnes Noble vs. Amazon.Com3556 Words   |  15 PagesMsc. Management (FT) Strategic Management (2007) Assignment Case Analysis: Leadership Online: Barnes Noble vs. Amazon.com Answer all three questions. All questions carry equal marks. Q1. Based on your own experience of traditional bookselling and your exploration of online bookselling, compare willingness-to-pay for books supplied by these two business models. In the US, the traditional bookselling had a market of about 26 million dollars in the year 1996 and had grown to about 33 millionRead MoreEbay Company Analysis4028 Words   |  17 Pagesefficiently eBay is at collecting the outstanding debt. The turnover ratio has virtually steadily increased over four years. This, in turn, implies that Days’ sales would be declined. This means that eBay is receiving cash faster than previously. Amazon.com is currently proving much more efficient when it comes to collecting receivables. Financial Leverage Analysis | eBay | Amazon | | 2007 | 2008 | 2009 | 2010 | 2009 | 2010 | Total debt to equity | .312 | .307 | .335 | .439 | .162 | .174 | Read MoreEbay Case Analysis9299 Words   |  38 Pages14 BUYERS 14 THREAT OF NEW ENTRANTS 15 INTERNAL AUDIT: 17 EXTERNAL AUDIT 19 INTERNAL FACTOR ANALYSIS: 21 EXTERNAL FACTOR ANALYSIS: 23 THE INTERNAL-EXTERNAL (IE) MATRIX 26 Space Matrix: 30 Competitive Profile Matrix(CPM): 32 STRATEGIC RECOMMENDATIONS AND IMPLEMENTATION 35 CURRENT SCENERIO 38 EBAY FINANCIAL ANALYSIS (CURRENT FIGURES) 40 ACKNOWLEDGEMENT We express gratitude from the core of our heart to Allah, the Almighty God of the universe who enabled us to undertakeRead MoreStaples Case7761 Words   |  32 Pages........................................................... Current Information................................................................................. 2 4 7 11 15 17 19 24 30 31 SWOT Analysis.................................................................................................... PEST Analysis..................................................................................................... Corporate Level Strategy........................................................

Essay about Logic and Critical Thinking Midterm - 2363 Words

Logic Critical Thinking - PHIL-C115-002: MIDTERM- — P A G E 1 — 1. Critical Thinking is another name for logic. | True | x | False | 2. In the broadest sense, _______________, is just any matter that is in dispute, in doubt, or simply up for review. | logic | | critical thinking | x | an issue | | a premise | 3. Learning how to distinguish between good and bad arguments makes one a better global citizen. x | True | | False | 4. Premises and conclusions are the same kind of statements. | True | x | False | 5. Good reasoning is always fallacious reasoning. | True | x | False | 6. Arguments are composed of: | premises | | conclusions | | reasons and claims | x | all of the†¦show more content†¦x | True | | False | 33. When deciding whether someone has committed a fallacy, we dont want to quibble. x | True | | False | 34. The broad category of invalid inference includes: | hasty conclusion | | questionable cause | | questionable use of statistics | x | all of the above | — P A G E 3 — 35. Our reasoning sometimes is out of focus from the truth because of Loyalty. x | True | | False | 36. The Herd Instinct tends to keep us within the bounds of what society will accept. x | True | | False | 37. Being prejudiced against members of another group is simply having a bad opinion of them. | True | x | False | 38. Wishful thinking or self-deception is when our beliefs square with reality. | True | x | False | 39. The Fallacy of Provincialism stems from the natural tendency to identify with our own group. x | True | | False | 40. According to the authors, human beings are not: x | completely rational | | essentially rational | | partially rational | | usually rational | 41. Which of the following clue words or phrases would not indicate a premise? | since | | because | x | therefore | | the fact that | 42. Good reasoning differs from: | men to women | | Europeans to non-Europeans | x | adults to children | | all of the above | | none of the above | 43. Which of the following best describes what theShow MoreRelatedPhilosophy Syllabus1562 Words   |  7 Pagescourse requires students to actively participate in the classroom discourses to be able to measure their critical thinking, analysis and synthesis. Students should pass the quizzes which will be administered regularly after each topic is discussed. They will also be asked to create essay writings on the principles tackled in class. The four major assessments in this course are preliminary, midterm, semi-final and final examinations. The students should get 75 percent of the total number of itemsRead MoreThe Power of Persuasion in Advertisements Essay1220 Words   |  5 Pagesuse ethics to persuade viewers to do or buy something. The second is pathos, which is the emotional application. This is where advertisers put strong feeling into advertisements, which most commonly affects females. Last is logos, the appeal to logic. Logic is frequently associated with the ability to think critically and reasonably; it is usually associated with males (Dr. Edlund). As soon as a person knows what to look for in advertisements, he or she can properly decipher the underlying messagesRead MoreA Brief Note On The And The Affordable Care Act1557 Words   |  7 Pagesthe ACA. In the Fox Business article, â€Å"The Real Chances of Repealing Obamacare,† Republican Neil Cavuto shares Matthew’s fire, but attacks the A CA a little differently: through its character. He believes that following last month’s disaster of a midterm and the resulting shift of the senate, Democrats will concede the framing battle to the Republicans in addition to control over the ACA’s overall fate. In addition, Varney Company, a Fox Business talk show claims that WalMart offers heath care plansRead MoreJohn Dewey and His in Influence for the Philippine Education3797 Words   |  16 PagesTITLE: Midterm Examination in Philosophy of Education NAME: Evelyn Villanueva- Vega PROFESSOR: Dr. Alexander Makedon DATE SUBMITTED: May 6, 2013 PAGES 56-57 1. Discuss the life of Dr. John Dewey as an educator. As a philosopher. -Dr. John Dewey as an educator is who favor progress towards better condition in the government and in the society. His achievements and career pattern in life might be one of the things that could support his philosophy. He had the highest degree so far in the academeRead MoreMy Personal Philosophy Of Teaching3307 Words   |  14 Pagesevery day, this includes: conveying their love for the field and having an aura of self-confidence. They will also keep students engaged and motivated at all times. This may include general knowledge, however, it is a rather difficult job and is critical within the profession for a class to run smoothly. One of the most appropriate way to keep the students engaged and motivated includes; encouraging and always giving positive reinforcement, allowing the students to constantly be involved and to takeRead MoreThe Policy Implementation Of The Executive Branch3120 Words   |  13 PagesCharles Scott Bell Policy Midterm October 28, 2014 1) Typically, students of public policy are first taught, as a helpful abstraction and theoretical shortcut—the policy stages model. In most versions of that model, policy implementation is considered the critical fourth stage—the step that links a legislatures’ preferred and selected policy with real policy output: the bureaucratic implementation of that policy (Sabatier 2006). It is no surprise then that many scholars of policy implementationRead MoreHow to Improve Systems5445 Words   |  22 Pages ASSIGNMENTS/METHOD OF EVALUATION: A1: Group Presentations: CRNBC’s Professional Standards in Action 15% A2: Stage 1 Scholarly paper - Introduction 5% A3: Stage 2 Scholarly paper – Annotated bibliography 10% A4: Midterm Exam (In Class) 20% A5: Stage 3 Completed Scholarly Paper 15% A6: Lab and Clinical*** 10% Lab Quizzes: 10% Lab OSCE’s: Pass or Fail Clinical Performance: Satisfactory or Unsatisfactory A7: Comprehensive ExaminationRead More65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words   |  190 Pagesstatement on leadership and a brief description of the management challenge Stacie faced stimulates the readers curiosity about the context and resolu... tion. Throughout the rest of the essay, Stacie reinforces the outcomes of her actions with strong logic. Despite her initial failure, she establishes herself as an effective leader who takes time to analyze the situation, reflects on her actions and mistakes, devises a tactical plan, and leads her team to achieve their desired outcome. Stacie exhibitsRead MoreThe Doctrine Of The Trinity9485 Words   |  38 Pagesmission and justice in the church’s life. Course Requirements: Assessments: This course will be assessed through a combination of reading assignments and reflections, class participation and paper presentations. In addition, there will be a midterm and final exam on the course material. Attendance: Class attendance is vital for participation and learning. Excused absences will be granted for serious sickness, death of a family member and mandatory sports activities (if the instructor receivesRead MoreFundamentals of Hrm263904 Words   |  1056 PagesCommunicate Expectations 236 Measure Actual Performance 236 Compare Actual Performance with Standards 237 Discuss the Appraisal with the Employee 237 Initiate Corrective Action if Necessary 237 Appraisal Methods 237 Evaluating Absolute Standards 237 Critical Incident Appraisal 238 Checklist Appraisal 238 Graphic Rating Scale Appraisal 238 Forced-Choice Appraisal 239 Behaviorally Anchored Rating Scales 240 Relative Standards Methods 241 Group Order Ranking 241 Individual Ranking 241 Paired Comparison

Computer System for AMP Bank Ltd-Free-Samples-Myassignmenthelp.com

Question: Propose a suitable computer system for an organization of your choice. You may propose a mainframe, supercomputer, cluster, client-server or any other system depending on the requirements and budget limitations of the organization. The proposed system should be complex enough and approved by lecturer at the proposal stage. In the final report and class presentation you have to explain the reasons for your choice and hardware, software, and networking specifications with an approximate cost analysis. Answer: Introduction to Computer Systems Mainframe computers have been playing a vital role in regular operations in most of largest corporations. It occupies a coveted place in the current e-business scenario. A mainframe is selected in the following study. For this, AMP Bank Ltd, Australia is chosen as the case study. It includes the requirements and limitations of budgets of the bank. Proposing suitable computer system for AMP Bank Ltd: The hardware components of mainframe possess high self-recovery and self-checking capabilities. The reliability is the outcomes of its extensive testing and capability of making fast updates for identified problems. A speed of mainframe helps in instant response towards investment capital management, credit card usage and ATM operations [1]. Further mainframes have been providing the classic resource regarding their various current challenges. It has been a dedicated lump of processing power that has been handling the reliability of dynamic scenarios. System backup strategy of a mainframe is fine-grained and comprehensive. The disaster recovery plan of mainframe assures the responses towards any disaster and other emergencies affecting information system and minimizing the impact on the business operation. Moreover, the mainframe uses a grid computing effort which includes the mainframe on improved grid robustness. It introduces the applications that are mission-critical to the grid [2]. Thus controlling the usage peaks and decreasing caps comprises a large effect on the expenses instead of reducing services. Further, a mainframe is cost-effective as its usage is turning spikier and lesser predictable. Moreover, it provides data of various kind of analysis from the insights of investment towards trends of consumer banking. As per as security is concerned mainframe offers effective network protection. This is because the bank needs ways to defend the customer data against different cyber theft and hackers. None of the compute-clustering technologies have been matching the ability to tolerate both the software with hardware outages. It has also included the upgrades instead of placing any closed impression on ATM [3]. Type of the computer system proposed a real time single purpose computer system to control the aircraft: Regarding control of airplanes, the embedded system is a real time single-purpose computer system. This comprises of skills sets touching the electrical and mechanical engineering along with computer system and control system [4]. For aerodynamics, there are some computers programs that are needed to be evaluated for different aerofoil sections. These come under the digital or virtual wind tunnels or evaluation software or airfoil design. They are Java Foil and XFLR5. Hardware of autopilot differs from various implementations. Various autopilots use design diversities. The critical features of software never separate computers and possibly use distinct architectures. However, every computer runs software developed by multiple engineering teams. They are programmed in various programming. As airspace management has been transcending to the computer age, new requirements have been evolving [5]. The aircrafts need to be well equipped by communication technologies. These must transport d ata through satellite plus since they have been on the ground. Moreover, the different communication and various broadband networks or distinct broadcast strategic information that are related aircraft situations also must go via high maintenance. For entertainment system, some room is required in order to be made. Some storage must free up. There must be public library affiliated with the OverDrive service [6]. This would help the passengers to download those applications, borrow books and audio books free of cost. Thus the study shows the benefits of computers in saving money for different activities of a business. They also help businessman in keeping time. They allow in the higher interaction among the customers, clients, agencies and employees. The productivity of the workers even gets developed via computers. Business owners turn out to be more professional and also more significant through using the most suitable computer systems. References: "The Application of Computers in the Banking Sector | Techwalla.com", Techwalla, 2017. [Online]. Available: https://www.techwalla.com/articles/application-computers-banking-sector. [Accessed: 17- Dec- 2017]. "How Do Banks Maintain Financial Data? Mainframes | Bank Systems Technology", Bank Systems Technology, 2017. [Online]. Available: https://www.banktech.com/infrastructure/how-do-banks-maintain-financial-data-mainframes/a/d-id/1318116. [Accessed: 17- Dec- 2017]. B. Smith, "Why banks love mainframes", Network World, 2017. [Online]. Available: https://www.networkworld.com/article/3148714/hardware/why-banks-love-mainframes.html. [Accessed: 17- Dec- 2017]. J. Plautz, "Aircraft computer systems could be vulnerable to hacking, report finds", Mashable, 2017. [Online]. Available: https://mashable.com/2015/04/15/aircraft-hacking-computer-report/. [Accessed: 17- Dec- 2017]. "Cockpit Electronics Avionics Technology", Intelligent-aerospace.com, 2017. [Online]. Available: https://www.intelligent-aerospace.com/cockpit-electronics-avionics-technology.html. [Accessed: 17- Dec- 2017]. K. Webteam, "Aircraft Computers | Kontron", Kontron.com, 2017. [Online]. Available: https://www.kontron.com/products/systems/aircraft-computers. [Accessed: 17- Dec- 2017].

Modern Europe History in the Book The Age of Empire by Eric Hobsbawm

History of modern Europe Hobsbawm divides the ancient historians into two distinct categories in his book; The Age of Empire. He says that quite a number of historians who lived during the 19th century can be classified into two classes while excluding the purely pieces of literature written by them.Advertising We will write a custom essay sample on Modern Europe History in the Book The Age of Empire by Eric Hobsbawm specifically for you for only $16.05 $11/page Learn More These two classes comprise of the forward and backward lookers. According to my opinion, Hobsbawm fits in the category of backward lookers. This is because he focuses his pieces of writing in the ancient eras. He indulges in the excavation of human irrecoverable pasts. Additionally, he is nostalgic about some historical documents including his own past experiences. He states that he and many other historians like him are still passionately associated with some ancient periods because o f their undeniable ‘breaks’ (Hobsbawm, 6). The bourgeois capitalism, which is characterized by the perception of dual revolution, championed productive systems that lacked limits. This then led to the take-over of the earth by the capitalist economy. Hobsbawm indicates that the economy of the bourgeois society was literally unproblematic in the 19th century. This was because their triumph had a deeply rooted positive impact on their economy. The many political hostilities of that period, from which the French revolution had emerged, were suppressed. To some extent, it seemed like the rebellion was gradually accepting the cultural, economic and organizational domination by the victors. As a result of the Age of Revolution, which occurred in the mid of 19th century, there were only countable socialists in the continent. The diffusion of explosive discontents during this period foresaw enormous progress in the bourgeois society with limited attention to internal contradict ions.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More This overwhelming progress did not show any signs of future anxiety. In the early 20th century however, anxiety struck. This was characterized by the transition of the Age of Revolution to the then Age of Empire (Hobsbawm, 8). The unrecognized contradictions in the Age of Revolution were manifested in the Age of Empire and had full impacts on economic progress of Europe. This then became an era of interrupted peace in the western sphere which, as a matter of fact, gave rise to world wars. This period marked the domination of fear in the world. As a result, massive groups of wage-workers emerged to campaign against the supremacy of capitalism. This saw the extension of cultural and political organizations of the bourgeois liberalism. Hobsbawm distinguishes the bourgeois capitalism, which was characterized by the Age of Revolution, from the later dema nd for change through the merging of forces to shun capitalism. He points out the manner in which tension and anxiety rose when the contradictions experienced in the previous regime were manifested in the Age of Empire (Hobsbawm, 11). John Merriman presented an article that depicted political rivalry during the European colonialism of the 1870s. John’s article indicated that the imperial tensions that resulted from colonialism were a reflection of the deteriorated power stability in Europe. However, Hobsbawm’s position on this is a slight contradiction of John’s article. Hobsbawm says that colonialism came as a result of political alliances as opposed to rivalry as presented by John. For instance, he gives an example of the alliance between Germany and Italy.Advertising We will write a custom essay sample on Modern Europe History in the Book The Age of Empire by Eric Hobsbawm specifically for you for only $16.05 $11/page Learn More He also says that colonialism resulted from geopolitics as evidenced by the fact that Germany was allied with Russia and Hungary with Austria. All these nations were geographically brought together to segregate France from Europe. As a result of this, we realize that both Hobsbawm and John had ideological differences despite the fact that they all had the aim of explaining the basics of late European colonialism (Hobsbawm, 287). Works Cited Eric, Hobsbawm. The Age of Empire; 1875-1914 (Revised Ed), New York: Vintage Books, 1989. Print. This essay on Modern Europe History in the Book The Age of Empire by Eric Hobsbawm was written and submitted by user Alberto Sloan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.